Google's AI Overviews and ChatGPT search are reshaping how answers are served. Here's how to optimize for both worlds.
Traditional search optimization focuses on ranking a page for a query. Answer Engine Optimization (AEO) adds the challenge of being understood and cited by systems that generate direct answers.
Clear answers, well-structured information, and useful supporting context help both search results and AI-generated responses understand your expertise.
A strong strategy combines technical SEO, structured data, authority signals, and content that directly answers the question without unnecessary fluff.
The goal is not to optimize for one platform alone, but to build a reliable information foundation that works across search experiences.
